The Importance of Translating in E-Commerce

The Importance of Translating in E Commerce

E-commerce businesses and websites have grown in leaps and bounds over the last decade as many more people feel more inclined to buy or pay for products online. Today, the internet has become a viable vehicle for driving sales and E-commerce businesses play a major role in the online retail ecosystem. If you own an E-commerce brand and you want to expand your network across different regions or you wish to strengthen your brand presence in a local market that you are not too familiar with, you will need translation services to grow. Today, the importance of translating in E-commerce is becoming more evident as many more businesses hire expert translators to regionalize their marketing campaigns.

Bear in mind that online buyers are more likely to buy your products if you market it to them in their own language, so with many markets opening up due to the effects of globalization, you need to translate your retail website into different languages to increase your sales margin.

Here are some of the reasons why running a multilingual website will serve your business interest and improve the shopping experience of your customers.


Translating in E-commerce makes your brand more relatable

Grow your customer base

Many retail businesses that understand the importance of translating in E-commerce are turning to translation websites and professionals because they know that the more languages they are able to communicate in, the more people they can reach. As a retail entrepreneur, if you want to increase your customer base, you can do so by expanding to international markets that some of your competitors have not exploited yet.

But to do so effectively, you will have to communicate in a language that you understand. If the region you are looking to break into does not have English as a first or second language, you may have a hard time getting new customers from those regions. But if your website communicates to j a language that shoppers from those parts understand, you will be amazed by how quickly your brand will grow as you gain new customers.

Makes your brand relatable

Today, the retail industry has become global with people from one end of the globe buying stuff from sellers who operate from the other end. Translating in E-commerce makes your brand more relatable and gives your business a global presence. This is especially true if your website communicates in the following international languages

  • Chinese
  • Spanish
  • Japanese
  • Portuguese
  • French
  • Russian

If your E-commerce website has some of these languages in addition to English, your brand will be more relatable since people from different parts of the globe can identify with your brand. To maximize the relatability of your brand, you should aim for product localization and not just simple translation. This means that the translated text shouldn’t just be grammatically accurate but should also feel natural and take into account the specificities of the local culture.

Search Engine Visibility

Did you know that E-commerce stores that communicate in multiple languages are more visible on search engines than those that communicate in only one language? Remember that the success of your online store depends on online users seeing your website when they search for items. Having SEO contents and marketing campaigns promoted using keywords written in different languages helps your SERP index and website ranking since many more people will see and click your link.

If you hire experts to translate all the data on your website including your metadata, your search engine rank will gradually improve.


Improve conversion/Reduce bounce rate

Another benefit of investing in Translation services for E-commerce is because foreign visitors are less likely to leave your website quickly once they visit. With many users behaving in a similar manner, your website bounce rate will reduce and your conversion rates will increase. And the reason for this is simple.

When foreign shoppers understand the content in your store, they spend more time surfing through it and may be persuaded to buy what you are selling.

Make your Retail Store stand out

Websites with information in multiple languages look white impressive and authentic and visitors will take notice. For instance, an English speaker who visits an E-commerce store and finds pages in different languages will consider such a seller to be authentic because they know that content translation takes a great deal of investment and effort.

It also convinces the visitor to buy from you since the multilingual site shows that you are running a global business. And in this day and age when people are afraid to lose money online and will rather pass off a product they need, you need to gain the trust of shoppers before they buy from you.

Boost Competitiveness

Operating a multilingual website is another way to boost your global competitiveness and to remain ahead of competitors. If you translate your content before your competitors do, you stand a chance of reaching new markets before they do and establishing a very strong presence before the market is saturated.


Websites with information in multiple languages look white impressive and authentic and visitors will take notice.

Customers who enjoy shopping from an online retail store are less likely to switch to a different one unless they don’t find what they are looking for. Content translation helps you reach new customers and build a relationship with them before competitors begin to penetrate the market.


Now that you understand the importance of retail translation in E-commerce wouldn’t you prefer to have a professional outfit handle all your content translation for you?  Circle Translation is an international outfit based in Lithuania with several years of experience translating, proofreading and editing website contents for online businesses. Our top notch services have helped many retail stores to break into new global markets and we can help you do the same. Contact us today and let us know how we can be of help to your business.