Press Releases

Things You Should Know Before Going Global with Your Startup

Targeting international markets with your startup can be a highly rewarding activity if done right. However, it can also present legal, financial, and cultural challenges. Every expansion into a new national or regional market comes with its own set of considerations.

Should Startups Invest Their Marketing Budget in Localization?

Launching a new venture usually involves making the most of a limited budget. Each cent must be spent to maximize your return on investment, which inevitably leads to difficult decisions and trade-offs. Some of the startups’ most common marketing expenses include traditional advertisement, website development, digital marketing, and product development.

Challenges Faced by Startups in Reaching Potential Customers

The shift towards globalization and digitalization creates both opportunities and challenges for startups that need to build their customer base from scratch.