Targeting international markets with your startup can be a highly rewarding activity if done right. However, it can also present legal, financial, and cultural challenges. Every expansion into a new national or regional market comes with its own set of considerations.

Launching a new venture usually involves making the most of a limited budget. Each cent must be spent to maximize your return on investment, which inevitably leads to difficult decisions and trade-offs. Some of the startups’ most common marketing expenses include traditional advertisement, website development, digital marketing, and product development.

The shift towards globalization and digitalization creates both opportunities and challenges for startups that need to build their customer base from scratch.