In this digital era, video has become the center of businesses, be it communication with peers, presenting a product to the audience, or escalating the business marketing strategy; video content plays a prominent role in conveying the information to the targeted audience immediately and convincingly.
Video content keeps people engaged with your brand and product. But, is there anything you are missing to expand your business across the globe? Yes, they are subtitles! To make the video content more impactful, it is necessary to add readable subtitles to it. Let’s delve into some of the benefits of subtitles and how they increase the impact of your marketing tools and help your business grow.
- Boost SEO Ranking
Subtitles can be your SEO tool that is often underestimated.
Adding subtitles in video content can help boost your video in top-ranking search engines. Although your main focus should be the quality of video content but adding subtitles can greatly impact your search optimization. It helps people search and discover your business easily. The more people view your video content, the more it affects your business positively.
Googlebot, known as the spider of Google, crawls data including video title, keywords, description, CTA, etc. By adding subtitles, Googlebot helps increase your video’s keywords, even those not included in your titles and description, which gives your content recognition and makes them the most researchable. Long story short, by adding subtitles to your website pages or video content, you can boost their semantic density by making it more discoverable to your audience.
- Increase Traffic On Social Media Platforms
Make subtitled videos an important part of your social media strategy!
As per Facebook, captions in video content can increase view time by 12%. Social media algorithms highly value video content as more and more people watch videos on Facebook, Instagram, and LinkedIn. However, not all kinds of videos are preferred; instead, most successful videos on these platforms are native and sound-off-adapted. As users like to consume social media content on the go, they don’t turn on the sound of the videos on their devices. Therefore, businesses should add subtitles to the videos ensuring that their content is widely seen and shared.
- Make Any Technical Terminology Easy
Suppose your business contains specific technical terminologies, industry jargon, or brand names. Abbreviations, jargons, or personal names are often difficult for viewers to decipher, especially if the viewer is not familiar with the industry. In that case, you can take over those difficulties from your viewers with the help of subtitles because a video with subtitles adds clarity to the content. Subtitles help viewers identify information more efficiently by reproducing audio and visual stimuli.
- Make Business Accessible Across the Globe
Broadly speaking, it’s essential to speak to your customers in their native language. Around 7000 languages are spoken worldwide; therefore, subtitles on video can help the audience understand the content easily. Just imagine if you are not adding subtitles, you are creating boundaries with non-native speakers, which may eventually shut your business from expanding wider. This is where subtitles come to the rescue! Subtitles help businesses send messages to millions of viewers. If you intend to expand your business globally and reach out to foreign audiences, subtitles to videos and their translation are necessary.
- Connect Your Employees In Any Language
Make your business diverse through subtitling!
If your business is globally expanded and has an international team, you might have faced cultural and language barriers. Even though most workers can speak English, other employees are likely to have difficulty understanding English or prefer the native language. To ensure that your business runs smoothly across different nations, adding subtitles to your content is always a viable option ensuring that your intended message is accurately conveyed to your global employees. Besides that, subtitling services helps improve the diversity and inclusion in international teams.
- Provide Better User Consumption and Comprehension
Subtitles help your business reach a wider audience by localizing your content. Since more individuals will be able to comprehend and absorb the information, a spike in sales is unavoidable. Subtitling also allows you to reach out to individuals with hearing disabilities, increasing the viewership of your content. The fastest approach to expand a business is to capture consumers’ attention in a new territory that requires a better viewer experience. Make sure your subtitling is localized to capture the attention of a wider audience.
The above-mentioned are some of the benefits of subtitles that help your business grow globally. Whether you want to communicate with peers or keep your business surviving in a competitive market, subtitles are the only way to help you overcome language barriers. Circle Translations offers professional services, including subtitling, subtitle translation, closed captioning, audio/video transcription, and localization services.
Make your content accessible in any language with subtitles; hire us!